If you have a gift card program, your customers can use them as a gift to their friends & family members or treat themselves with a gift card.

With the holidays approaching, gift cards are a useful way to potentially introduce you to more people & generate sales.

Recently set up a gift card program for a new client. She emailed me saying, “Good news. Sold my first gift certificate. Let’s place it at the top of the website. Thanks.”

Discover the 8 elements of an effective gift card strategy just in time for the holiday season.