Tourism’s data mess is real—but it doesn’t have to be.
In this episode, Peter talks with Ryan Malcolm (Director of Business Development, Tourismo) about building a single source of truth for destinations and using AI to lighten the load on small teams. Topics include:

• Tourismo’s origin story and “rise‑all‑ships” vision

• Using AI to auto‑create business listings, tag media, and suggest new content

• Overcoming data silos and legacy‑system blockers

• Balancing first‑party data protection with actionable insights

• What content AI can’t replicate—and why that matters for 2025

• Ryan’s one wish for the future of AI in tourism

Links & resources

• Join the Tourism AI Network community for webinars & peer support: https://tain.circle.so/join?invitation_token=fe0945e29ada9906803fb2a3089c73ee19954c63-901aa2d6-9846-4076-a764-40b3b3760f40

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Hashtags

#TourismAI #TravelTech #Tourismo #Podcast #DataStrategy #AIAdoption