In this episode of Make Business Personal, Sarah Lockwood, founder of HiveCast.fm talks about the important of understanding where customers come for and having control over the lead generation process.

• The range of lead generation topics you covered in The Accelerator program 0:56
• The top three things entrepreneurs need to know about lead generation strategy in business 2:34
• One action you want all listeners to take right now in their entrepreneurial journey 11:35
• One bonus business tip about succeeding in entrepreneurship 13:50

Quotes

• “I really counsel people to spend some time understanding the numbers of their business that can help them make decisions about a paid media strategy or should they actually tackle something that is more of an organic strategy which may have a cost of time but not necessarily an expenditure of cash.” 2:54
• “Another decision that an entrepreneur may want to make is how much of that customer lifetime value are they willing to invest to acquire a new customer?” 4:23
• “Understanding how many leads come into your business and how many new customers result from those leads is also a piece of information you absolutely need to know so that you can make informed decisions about how much you should invest.” 5:20
• “I think my business career would have been far more successful earlier if I had been more sophisticated about delegation.” 13:50

Links & Follow-ups:

• Learn more at MakeBusinessPersonal.com & KileyPeters.com 
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com 
• Submit questions at MBPPodcast.com 
• Newsletter Signup: RIXNewsletter.com 
• Linkedin: Kiley Peters & RAYNE IX
• Instagram: @kileypeters & @rayneix 
• Email: [email protected]

Connect with Sarah Lockwood via LinkedIn: Sarah Lockwood & HiveCast.fm