Fay Lee is the founder of Far Out Solutions, a creative tech studio based in Malaysia that blends immersive storytelling and interactive design with emerging tech to craft impact-driven experiences. Their work explores how extended reality and emotional UX can highlight cultural heritage, build community, and make education more engaging.

In this episode, Fay shares her journey from advertising and film to founding her own design agency. We discuss the importance of empathy in the design process, and how effective UX blends analytics with creative storytelling.

Episode Chapters:

• Career Journey: from Film & Advertising to XR Design
• Becoming a Founder with Far Out Solutions
• Designing Emotional Experiences & Impact-Driven Campaigns
• Balancing Emerging Tech with Creative Expression
• Partnership with the Malaysian Digital Economic Corporation (MDEC)
• Future of XR & Interactive Design
• Cultural Awareness & Expression
• XR Women & Diversity in Tech

Learn more about Far Out Solutions & follow their work:

Website: https://www.farout.asia

Instagram: https://www.instagram.com/faroutsolutions

LinkedIn: https://www.linkedin.com/company/far-out-solutions