You must provide value to you clients to build trust and you must deliver on your promises. Beating your product into your customers head will lead to a short lived sale. Back-end sales will improve with your goodwill when you take Massive Imperfect Action.

Key Takeaways:

[1:26] Creating goodwill in the marketplace

[1:45] What is an internet marketer?

[3:45] Deliver massive goodwill

[4:04] Two steps to manufacture trust

[4:54] Results in advance

[6:04] Frank’s Philosophy

[7:24] After the sale

[8:15] Deliver on your promises

[9:23] It might not be the right “buy” time

[11:39] Webinar goodwill

[12:06] Bank of goodwill

[13:54] The soft sell - video with content and pitch at the end

[14:08] Survey siphon

[15:21] Massive Imperfect Action

[16:55] What is this doesn’t work?

[18:12] Being overwhelmed

[18:41] Pick a path

[18:54] Cast a wide net

[19:40] It’s not going to work

[21:12] It’s about know how

[23:41] It’s easier than you think - book

Mentions:

Google Hangouts

Dan Kennedy

Sylvia Boorstein