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#8 Folke Engholm - Scaling Businesses and Brands in China and SEA by Leveraging Micro Influencers and Key Opinion Consumers (KOCs)
Folke Engholm is a Swedish serial entrepreneur, currently based in Shenzhen, China.
While studying his master’s degree in international business at Bond University, Australia, Folke earned a scholarship to attend his last semester at China's Tsinghua University in Beijing.
He successfully introduced a contemporary lifestyle brand (d.brand) into the US market and helped Daniel Wellington with their Asian entry.
In 2015 he founded Viral Access in Shenzhen, which today is known as Asia's leading Micro-KOL/Key Opinion Consumer (KOC) company driven heavily by big data and AI. Viral Access has a team of over 120 staff, working together with over 12 million Micro-influencers in China and Southeast Asia and running campaigns for brands such as Spotify, Mercedes Benz, UFC and Blizzard. Viral Access is adding thousands of Micro-influencers per month to its network.
Viral Access's Website: http://viralaccess.asia/
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By Jan Smejkal & JC XuFolke Engholm is a Swedish serial entrepreneur, currently based in Shenzhen, China.
While studying his master’s degree in international business at Bond University, Australia, Folke earned a scholarship to attend his last semester at China's Tsinghua University in Beijing.
He successfully introduced a contemporary lifestyle brand (d.brand) into the US market and helped Daniel Wellington with their Asian entry.
In 2015 he founded Viral Access in Shenzhen, which today is known as Asia's leading Micro-KOL/Key Opinion Consumer (KOC) company driven heavily by big data and AI. Viral Access has a team of over 120 staff, working together with over 12 million Micro-influencers in China and Southeast Asia and running campaigns for brands such as Spotify, Mercedes Benz, UFC and Blizzard. Viral Access is adding thousands of Micro-influencers per month to its network.
Viral Access's Website: http://viralaccess.asia/