Many companies have invested in MarTech, but few are truly getting value from it. In this episode of Data Driven Voices, Emma Storbacka is joined by Oscar Jäderberg, Solution Architect and Head of Data Activation at Avaus.

Together, they explore:

• What data activation really means and why it’s key to scaling personalization
• The biggest challenges companies face when operationalizing MarTech
• Why composable architectures and shifting left to data warehouses are gaining traction
• How to build a structured process that actually delivers business results
• The role of CMOs, CDOs, and tech teams in making MarTech work

If you’ve ever wondered why your MarTech stack isn’t living up to expectations—or how to drive real commercial impact—this episode is packed with insights you won’t want to miss.

#MarTech #DataDrivenMarketing #MarketingTechnology #ComposableCDP #DataDrivenVoices