Part 8 of a series on Robert Bly's book, The Content Marketing Handbook

https://www.youtube.com/watch?v=JEpwmsO1UkM

Transcription

Number Eight function of content marketing.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

What is the number eight function of content marketing?

Is it SEO?

Well, let's go back to the book Content Marketing Handbook by Bob Bly.

It's great stuff.

It's got a lot of good important ideas in here. And he in it, he has the nine, the nine functions of content marketing, which we've been reviewing here on the show, if this is your first time, go back and see the first seven.

Stay tuned for the last final one tomorrow. But number eight is improved search engine ranking and discovery. Okay, so how do you go about doing that? Well, that's what SEO stands for Search Engine Optimization.

If you're not familiar with it, I'll give you a little, a quick little story. So when I first started doing a lot of online marketing, I was actually working for a company.

I fell upon some secrets of search engine optimization and this was during the days when it was extremely easy to get ranking in Google, even.

But I remember even at that time, they said, well, it was a lot easier in Yahoo days. Nowadays, it's tougher, but there were always ways to go about doing it.

All you had to do was know what the ways were. You can get better and better, and I fell upon it accidentally myself.

Then I started hearing a lot of internet marketing gurus and so forth, talking about these things, and discussing what all of the mean, and why Google treats certain things the way it does.

That's how I was introduced to a lot of marketing concepts was through this position, I went and started my own firm, it started out not as a business investment firm, it actually started out as an SEO firm, I was doing search engine optimization for the first handful of years.

It was all actually open to the point of when Google started, really cracking down on organic search and trying to encourage more and more people to do paid search, you know, pay per click, and so forth.

All Up until that time, I was SEO all the way, it was the only thing I knew it was the only thing i i really promoted hard.

I understand the concept behind it to this day, organic search, or, which is basically anything you show up in Google, or any other thing you would consider it a search engine, some people consider amazon.com and search engine or YouTube, a search engine, anything you show up in via a search function that can be improved by how you title something, or how you code something.

That's all considered search engine optimization.

So with that in mind, what he's saying here, improved search engine ranking and discovery, just by putting out content on a regular basis, you will be improving search engine ranking, ranking, and therefore, your discovery, you're going to be found a lot more often. And he goes through some details.

As far as that goes, I'm going to tell you another story.

As I was moving along with my business early on, the name of my business was branded Web Solutions.

That was the main push I wanted a very autonomous group that was separate from me, where I can hire on other people, maybe eventually even sell the business.

As I was going along,