In this episode, we’re going to continue our conversation about the Story Path that leads to your purpose-driven platform. We’re on Step 3 of 4 in our Story PATH framework today. And I can safely say that this is the episode where the rubber meets the road. 

So stay tuned --- it’s going to be a fun ride! But before we go any further, I want to invite you to join me after the show in our FREE Power Your Platform Facebook group. That’s the place where I’ll be sharing even more story strategies, free tips and other valuable resources to help you build a story brand that gets noticed and creates an impact. I hope to see there! 

For now -let’s get into today’s episode! Are you ready? Let’s turn up the volume! 

Traction is what happens when you get a good grip on something and you’re able to hold onto it securely. Kind of like when you’re driving down the road on a snowy day and you’ve got snow tires on your car. Rather than slipping and sliding all over the place, the snow tires help you get a grip – or traction – on the road so you stay the course and get to your destination. I know that’s a super-Canadian example, but hopefully if you’re listening from a sunnier part of the world and you didn’t even know there was such a thing as snow tires, it’ll still makes sense to you. 

So today we’re talking about traction in terms of your messaging. How can you create a story brand that grips your audience’s attention and HOLDS it long enough for them to understand your message and take action? This is one of the biggest challenges companies face since there are so many competing messages in the marketplace today. 

In this episode, we explore 4 simple ways to get more story traction. 

#1 - Know Your Audience. Creating a specific customer persona is the first step to ensuring that message traction takes place – because it forces you to go deep when it comes to getting to know your core audience. 

#2 - Optimize Your Language. This step is all about using language that resonates with your core audience. Once you get to know your audience as outlined in Step #1, you should have a better idea of the words and phrases that will attract your core customer as well as the words and phrases that will repel them. 

#3 - Start a Conversation. If we’re looking to get traction with our audience, we need to start a conversation. It actually improves our chances that people will not only take notice of our message, but respond. We call that audience engagement and it plays a huge role in message traction. 

#4 - Create a Community. After all, when one person is communicating a message, it takes a lot longer to get the word out than when an entire community is sharing that same message. But remember, you can’t just start with community. You need to start with Step #1 which is knowing your audience. Once you do, you can begin speaking the language your audience connects with. That leads to Step 3 which is starting conversations. And once you have regular engagement with your core customers, you’re ready to start building a community. 

EPISODE LINKS:

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PowerHER Platform web site - https://www.powerherplatform.com/

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