🎙️ Welcome to episode number 8 of the Business Leadership Podcast – Banking on Success, featuring Henry Murray, co-founder of waterdrop® .

Their conversation traces waterdrop®’s journey from its inception as a simple concept to its rise as a groundbreaking and profitable brand for more sustainable and sugar-free hydration solutions. The discussion also explores how innovation, community engagement, and smart financing have helped the company navigate and scale within the fiercely competitive $600 billion beverage market.

Highlights:

⏳ 01:14 – 03:32 | What is waterdrop®?

⏳ 10:26 – 11:41 | Creating a new “microdrinks” product category

⏳ 15:25 - 16:57 | Building a community driven brand as the basis for success

⏳ 19:55 - 22:37 | Going omnichannel and adapting to retail

⏳ 26:10 - 30:25 | Background of Henry Murray

📌 Watch the full episode and explore more insights—then browse all Banking on Success conversations here:

• 🔗 Podcast Overview Page: https://www.rbinternational.com/en/ra...
• 🔗 Full Episode Page: https://www.rbinternational.com/en/raiffeisen/blog/success-stories/banking-on-success-episode-8-henry-murray-on-disrupting-the-hydration-market-with-waterdrop.html

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