Have you ever been guilty of the following crimes: thinking that you could start a company if only you could find a developer? Hiring a developer—your aunt’s cousin’s son—because he’s cheap? Taking a ‘hands off’ approach to managing your developer team?

Then you need to listen to today’s guest, Nelly Yusupova, the CTO for Webgrrls and founder of TechSpeak for Entrepreneurs, a bootcamp for founders. After a decade of hearing complaints from founders about how they were being “ripped off” by developers, Nelly designed the boot camp with the interests of the non-technical founder in mind. In this episode, Nelly reveals the biggest roadblocks new founders face building their product. She shares a clear and detailed roadmap for how to build great product, talks about the four most common mistakes made by founders, why she’s an advocate for the agile approach to product development, and how embracing failure can lead to success. Finally...Nelly shares her secret sauce, a 7 step ‘how-to’ guide to building world class product. Learn how avoiding these costly mistakes can help save you precious capital and put you on the road to becoming a more confident and successful entrepreneur!

Notes

WebGrrls

TechSpeak for Entrepreneurs FREE class

Feedly iTunes

This Week in Startups iTunes

This Week In Tech iTunes

Ted Radio Hour iTunes

Made to Stick by Chip Heath & Dan Heath, iBooks

Femina

Additional Reading

3 Key Lessons for Non-Technical Entrepreneurs by Nelly Yusupova, themuse

5 Tips for Hiring a Great Web Developer, by Nelly Yusupova, Entrepreneur

5 Ways to Communicate Better With Software Developers, by Nelly Yusupova, Entrepreneur

10 Must-Know Tech Terms, Translated, by Nelly Yusupova, Entrepreneur

Why You Should Never Ask to Pick Someone's Brain, by Dave Crenshaw

Why The ‘Fail Fast’ Mantra Needs to Fail, Fast, by Mark Suster, Bothsid.es

3 Web Dev Careers Decoded: Front-End vs Back-End vs Full Stack, By Michael Wales, Udacity

Guest bios & transcripts are available on www.broadmic.com.