The Book People

8. How Book Covers Capture The Essence Of A Story With Harshad Marathe, Freelance Designer


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Aishwarya chats with Harshad Marathe (freelance illustrator and designer) about how book covers are the face of an author’s work and how they help in attracting readers.

Harshad breaks down the designing process: from getting the brief to finalizing the cover. He recounts his experience of designing brilliant book covers for Prayaag Akbar’s Leila and Perumal Murugan’s books like Rising Heat and Trial by Silence. He has also illustrated children’s books like Muezza and Baby Jaan by Anita Nair!

Harshad and Aishwarya chat about how they always remember the title and cover of a good book and how difficult it is for artists to be satisfied with their own work. He gives some solid tips to aspiring designers and freelancers on how to build connections, choose between projects and quote the right price. Do book cover designs change across genres? How involved are publishers and authors in the design process? What’s a freelancer’s life really like? Tune in to find out!

Book cover designers to look out for:

  • Gunjan Ahlawat, Creative Head at Penguin Random House India
  • Amit Malhotra, Senior Designer at HarperCollins
  • Pinaki De, Freelance Graphic Designer

Harshad Marathe is an award winning illustrator. He is a versatile artist and he works in many different mediums - traditional and digital. What he loves most is working with traditional mixed media on paper. In his opinion, if his own art doesn’t surprise him, it won’t surprise anybody, and that’s how he gauges whether he has done something successfully or not. Find him on Instagram @twentytightslaps.

‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/

If you need help with getting your book publishing ready with editing or designing services, DM us @boundindia on social media or email us at [email protected]

Our FREE research report on ‘Demystifying Indian Publishing’ is out now! Download it here: https://boundindia.com/demystifying-the-indian-publishing-industry/

Soundtrack: Fork and Spoon  

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