This episode is a personal one: Ahmet and Julia take a tour back memory lane and talk about their first work experiences, how they ended up pursuing careers in Sales and Marketing, and how they ended up doing a podcast. Most importantly, in this episode they discuss what they truly love about Sales and Marketing.

This episode is a personal one: Ahmet and Julia take a tour back memory lane and talk about their first work experiences, how they ended up pursuing careers in Sales and Marketing, and how they ended up doing a podcast. Most importantly, in this episode they discuss what they truly love about Sales and Marketing.

This episode is a personal one: Ahmet and Julia take a tour back memory lane and talk about their first work experiences, how they ended up pursuing careers in Sales and Marketing, and how they ended up doing a podcast. Most importantly, in this episode they discuss what they truly love about Sales and Marketing.&nbsp;

#8 How did we end up here?

Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.&nbsp;That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.

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Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.  That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.

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#8 How did we end up here?

#8 How did we end up here?