<p>Permutive offers data processing based on edge computing to make ads and content more successful - just as finance is the brain of an organization, giving information to the other teams. Finance Director Mark Yates explains how his team uses data to help everyone in the company maximize their impact, and why he doesn't enjoy fundraising.</p>

Permutive offers data processing based on edge computing to make ads and content more successful - just as finance is the brain of an organization, giving information to the other teams. Finance Director Mark Yates explains how his team uses data to help everyone in the company maximize their impact, and why he doesn't enjoy fundraising.

#8 How financial data makes your company smarter, with Permutive's Mark Yates

CFO Yeah! brings you up close with finance leaders in the world's most exciting, fastest-growing companies. In this podcast, you meet CFOs who believe that finance is another key driver for growth - just as vital as sales and marketing. We explore the changing nature of the CFO role, what makes finance teams successful, and how finance can be an effective business partner for growth.

CFO Connect is a global community and resource hub for finance leaders, created by Spendesk.

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CFO Yeah! brings you up close with finance leaders in the world's most exciting, fastest-growing companies. In this podcast, you meet CFOs who believe that finance is another key driver for growth - just as vital as sales and marketing. We explore the changing nature of the CFO role, what makes finance teams successful, and how finance can be an effective business partner for growth. CFO Connect is a global community and resource hub for finance leaders, created by Spendesk.

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#8 How financial data makes your company smarter, with Permutive's Mark Yates

#8 How financial data makes your company smarter, with Permutive's Mark Yates