In this episode of "The Practicing Accountant," Dan and Doug discuss how to attract new clients and enhance pricing power. They highlight the importance of being intentional in client acquisition and differentiate between marketing and advertising. Key strategies include leveraging personal passions, effective networking, and building strategic partnerships. Doug emphasizes the need for active business development and regular communication with your network. The conversation encourages accountants to be proactive and intentional in building a client base that aligns with their goals and values. Visit www.thepracticingaccountant.com for more insights.