Joe Pulizzi is an entrepreneur, speaker, and the genius mind behind Content Marketing Institute, an incredible resource for content marketers.

His masterpiece book Content Inc. has become a must-have guide for businesses looking to create loyal awareness online before selling products or services.

And now, a fully updated edition comes to enlighten new models, social media, tools, platforms, and behaviors.

In this episode with Carlos Ramos, from Rock Content, Pulizzi will walk you through how entrepreneurs use content to increase their audience, generate meaningful engagement, and revolutionize their brands.