Ever wonder what a user's touchpoint can do for you? How users view your brand at each step of the customer journey? This week Shelby breaks down funnel strategy - how to take your audience from the unknown to avid fans of your brand. We discuss Cold audiences, Warm audiences, Retargeting, and Loyalty layers. Funnel structure breaks down into the behavioral psychology behind purchase behavior, and must be considered if you want your strategy to convert to sales.