In this episode, I chat with Emma Donnelly, a Social Media Manager and Agency Owner. Emma knows how overwhelming social media can feel, especially for business owners balancing multiple responsibilities, and she’s here to share her secrets to simplifying the process.

Emma breaks down her approach to creating content that aligns with your brand without taking over your life. She shares tips on planning, staying consistent, and cutting through the noise to focus on what really matters. If you’re an entrepreneur looking to take control of your content strategy, this episode is packed with practical advice to make it feel doable and even enjoyable.

Key Takeaways:

1. Simplify Your Content Strategy: Emma explains how to avoid over-complicating content by focusing on what truly matters to your audience.
2. Quality Over Quantity: Rather than feeling pressured to post constantly, Emma encourages entrepreneurs to prioritize quality content that resonates.
3. Batch Creation and Planning: Emma shares her go-to method for planning content in advance, which makes consistency much easier and less stressful.
4. Repurpose Content: Make the most of what you create by repurposing key messages across multiple platforms, saving time and amplifying your impact.
5. Set Realistic Goals: Emma talks about the importance of setting achievable goals for social media, allowing you to show up consistently without burning out.

Action Steps:

1. Identify your audience’s core needs and focus on creating content that directly speaks to those needs.
2. Set aside time each month or week to batch-create and plan your content to stay consistent.
3. Review your existing content to see where you can repurpose or expand on topics for other platforms.

Connect with Emma:

1. Instagram: www.instagram.com/askemmasocial
2. LinkedIn: https://www.linkedin.com/in/askemmasocial/
3. 30 Days of Social Media Prompts - https://subscribepage.io/30daysofsocialmediaprompts

Connect with Me:

1. Instagram: www.instagram.com/lucyjohnstonesocial
2. LinkedIn: www.linkedin.com/in/ljohnstonesocial