The Creative Visionary

8. I Want to Launch My Podcast. Where Do I Even Start?


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So, you've wanted to finally start your podcast but something's getting in the way… It could be that you're overwhelmed already running your business, dont want to spend money producing your show, don't have the capacity right now, or you dont have any idea where to start, right?

Well, good thing you're here because I'm going to explain everything you need to know to set a strong foundation for your show. PLUS, you can download my free Podcast Launch Starter Guide HERE as a supplement to all the juicy info in this episode.

I'm talking your why, your audience, market research, title, tagline, and all the other things you need to know to propel your podcast forward. You'll learn why I think having a mood/vision board is so important and the #1 GPS system you have that can help you make solid decisions not only for your podcast show but your entire business.

🔥🔥🔥 Here are three reasons why you should listen to this episode:
  1. Discover the foundation for creating your podcast and what to consider along the way.
  2. The importance of creating a mood/vision board for your podcast.
  3. Learn your number one GPS system for any decision you make in your business.

📘Resources
  • Caroline's Podcasting VIP Intensive
  • Spoken Live Program
  • Armchair Expert Umbrella with Dax Shepard
  • Book a Brand Doc Connection Call
  • Don't miss an episode of the Creative Visionary Podcast
  • Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [01:45] Spoken
  • Spoken is a five-week deep dive live group program to move your podcast from step one to episode four.
  • Caroline's podcast expertise will make your launch as seamless and successful as possible.

[02:33] Caroline Aylward: "Podcasts are effective, they're expansive and easy for people to tap into while they're out in the world living their busy lives. Podcasting takes your message to the masses."

[05:41] Step One Starts With a Question
  • Why? What excites you about creating your own podcast?
  • How do you want it to feel for you? Your listeners?
[01:45] What Exactly Does Spoken Do For Your Podcast? EVERYTHING!
  • All the technology: recording, editing, publishing it to all the platforms
  • All the copywriting: SEO-optimized show notes, social assets
  • Creating the title with you
  • Designing your cover art
  • You have the Get A Helmet team behind you, supporting you all the way through the launch of your first four episodes.

[06:53] Create a Mood/Vision Board
  • Regarding your show, consider its aura, vibe, energy, colors, music, cover art, and content.
  • Recognize your audience. What do you want them to feel? What do they want to listen to?
  • This is another part of your brand. Do you want it to be fully aligned with your business or do you want it to have a totally different feel?
  • What do you want your format to be? Length of episodes? Guests? Content topics?

[09:50] Caroline Aylward: "I always come back to what feels best in your body. What feels sustainable, useful, and exciting for you?"

[10:19] Caroline Aylward: "You wanna be able to let this be a creative outlet for you and let it really serve your business."

[10:32] Podcast Title
  • What do you want to call it?
  • One thought is to keep it simple, related to your business, and self-explanatory.
  • Another thought is to call it whatever lights you up!

[11:25] Caroline Aylward: "Your body is your number one GPS system for any decisions that you make in your business, especially as a creative."

[13:11] Tagline
  • This is a one-sentence mission statement.
  • My podcast is this and it's for this.

[14:39] Your Podcast Support Options
  • Spoken: the Get A Helmet team does it all for you with your input.
  • VIP intensives: one-on-one time, thinking of launching a show, wanting to revamp your current show by getting more visibility, strategy, monetizing.

[11:25] Caroline Aylward: "Having a podcast is so incredibly beneficial for you to get more eyes and ears on your work, to get more people into your offers, to grow your community, and to take up space as a leader and a speaker and a teacher in your industry."

Hopefully something resonated with you in this episode of The Creative Visionary Podcast!

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

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Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

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The Creative VisionaryBy Caroline Aylward