The fantastic Nick Woodhouse is founder of Sister Motion, a business she set up to close the gender gap in commercial production, led by female teams.

“7% of commercial directors and women are only 11% of creative directors are women and this is why we still have these lazy outdated stereotypes of women in the commercials and the content we’re fed”

She became analytical about gender stereotypes when she had her daughter Nancy. Providing Nancy, and girls like her, with strong female protagonists to look up to, became a driving motivation for setting up Sister Motion. 

Nicky is an avid surfer (and was a skater when she was in her teens) and this passion has spilled in to her work, informing many of the clients that have bought in to her all female talented teams. 

Episode highlights:

• Taking the slams - falling in surfing and falling in the business. 

• Sister Motion - “comes from my own lived experience. I was often the only female on a shoot, other than hair and make-up.”

• “I want my daughter Nancy to have better role models in commercial content and adverts.”

• We need to change the statistics in the broadcast and advertising industry.

• Journey in to boarding - from teen skateboarder to avid surfer. “In an ideal world I would surf every day.”

• The joy of surfing - “surfing is my new high.”

• Social media is encouraging more women in their middle years to try out these sports.

• Surf etiquette - finding your space in a male dominated environment.

More about Nicky:

@nickywoodhouse

@sister_motion

Sister Motion

Groups Nicky mentions:

London Surf Club

Surfing England

@sauntonsurfsisters

Join the Board Women movement:

boardwomen.co

@boardwomen

Host: Caroline Keylock

Producer: Selma Chalabi

Photography - Clare Keylock

Artwork - Rozi Wan Rimli 

Music - Brother Brother by Benjamin Caleb Johnson, performed by BENSON

Hosted on Acast. See acast.com/privacy for more information.