John Schwab explores the art of songwriting and shares his secrets to b(r)and building and longevity in the fickle music industry.

8. If Songwriting Is A Business, John Schwab Is Its Brand (and McGuffey Lane Is The Company)

Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.

Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.

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Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand. Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.

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8. If Songwriting Is A Business, John Schwab Is Its Brand (and McGuffey Lane Is The Company)

8. If Songwriting Is A Business, John Schwab Is Its Brand (and McGuffey Lane Is The Company)