There is something weird and wonderful happening in the world right now, and that is the rise of "animal influencers" on social media.

If you're like me, you might be wondering, "How does this cat have almost 4 million followers on Instagram?" And better yet, "How much is his owner making for doing this?!"

Colleen Wilson, the founder of animal influencer management firm Pets on Q (and dog mom to @DeafDal), joined me on Olympic & Bundy to talk all about the fascinating and sometimes lucrative world of being a pet influencer.

Colleen manages many Insta-famous animals that get deals with big companies, such as:

@rheathenakedbirdie (442K followers)

If you think your dog or cat has a million dollar face, give this episode a listen!

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Thank you to Colleen Wilson (www.petsonq.com)

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