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In today’s episode, we explore the diverse strategies companies use to enter and develop in international markets. From exporting and licensing to franchising, joint ventures, and foreign direct investment, we examine the pros, cons, and decision-making factors behind each approach. We’ll also discuss the critical role of market analysis, cultural
By Casabonne.comIn today’s episode, we explore the diverse strategies companies use to enter and develop in international markets. From exporting and licensing to franchising, joint ventures, and foreign direct investment, we examine the pros, cons, and decision-making factors behind each approach. We’ll also discuss the critical role of market analysis, cultural