Alexis syncs w/Eli Schwartz, a private consultant with extensive experience in SEO for tech companies. We talk about- SEO ROI, value of learning programming, and more in the lab! Check out technicalseo.com/insights/podcast/eli-schwartz/ for podcast notes, timestamps, our favorite quotes, and transcripts! PS - I'd love to hear your thoughts, comments, feedback, and questions at seointhelab [at] merkleinc.com or @AlexisKSanders (any posts in meme-form will be prioritized :-)!