Earlier in the week, we talked about customer service NOT being a passive thing. It's active. Customer service is active, even PROactive, not passive. It’s an action, not a reaction. It has life and a purpose. “Well done is better than well said,” were the words of Benjamin Franklin. Yoda proclaimed, “Do or do not. There is no try.” Customer service is about DOING.

With that in mind, here are the Eight Irrefutable Laws of Customer Service.