Jason Stamm joined AbInBev knowing that he would be embarking on a journey of disruptive intrapreneurship. He ended up advocating for sustainable innovation in the beer industry, giving the spent grains a new nutritious and delicious life in the form of Canvas fiber + protein shakes.

Backed by AbInBev’s ZX Ventures, this corporate venture is fighting one of the biggest forms of waste in the traditional brewing industry. Jason takes us through his journey of discovery, investigation and stubbornness for creating a pioneering business model based on the lean startup methodology.

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