Metavertising // Metaverse Marketing

#8 - Motion Capture & Motion Print in the Metaverse w/ Remco Sikkema


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Remco and his company Movella have been looking to solve one very important and much needed problem for a seamless interaction in virtual environments: motion print. To have your avatar to move freely and express just like a human being would, it's important that this avatar also moves accordingly, has the body language and all other unconscious signals we send to others during a conversation/interaction. Having worked with big projects like Black Panther, it's really important to see not only how motion print has a big role in the metaverse, but also how it can play a big role in Metaverse Advertising (or as we like to call it - metavertising).

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Metavertising // Metaverse MarketingBy Ely Santos