Let’s talk ABM

8. #neverstopselling from MQL to SQL | durhamlane


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In this episode of Let's Talk ABM Declan chats to Richard Lane, Co-founder and CEO, and Lee Durham, Co-founder and CRO, of durhamlane. Richard and Lee coined a phrase; '#NeverStopSelling', believing that the wheels of commerce have got to keep turning, whatever the situation.

Here's what they cover: 

- How to prospect in this new environment

- The role of durhamlane in your ABM tech stack

- How to progress MQLs to SQLs and close

- How sales and marketing alignment drive success

...more
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Let’s talk ABMBy strategicabm

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