In this episode, Saksham Sharda, the creative director of Ougrow.co. Outgrow.co is a platform that lets marketers build and launch interactive content that boosts customer engagement and leads to higher conversions. Saksham shares his interactive marketing experiences and advice with examples of interactive marketing. Insights he shares include:

• The problem that Outgrow's founders were trying to solve and Outgrow's growth since then
• What the success of singles day highlights for businesses
• Lessons that businesses could apply to Black Friday and Cyber Monday sales opportunities
• What it takes to be ready to deploy interactive marketing in your business
• How to approach offering customers value while also being able to understand them and their needs better
• Examples of interactive marketing that illustrate how to choose the best options
• A key element to ensuring you get the best out your interactive marketing content
• Examples of interactive marketing that podcasters could learn from
• Examples of interactive marketing to gather market research
• How to best structure questions for interactive marketing
• Saksham's recommendation on quantitative research vs qualitative research
• Will interactive content just add to content shock in time
• and much more