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8: Olle Zetterberg – Value Driven Marketing for the Capital of Scandinavia
Olle Zetterberg is CEO of Stockholm Business Region.
This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world.
For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018).
Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.
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By UPOlle Zetterberg is CEO of Stockholm Business Region.
This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world.
For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018).
Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.