Out of the Blue

#8: Power comes from the “But...” - Donald Norman


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For a very special episode, we speak with world renowned design researcher Donald Norman (UC San Diego). Together with Frederik Ueberschär and Caisael Beardow of the MSc study association Infuse, he talks about why he believes Industrial Design Engineering in Delft is the best design school in the world, why he likes being wrong and how power comes from the “But…”

References in this episode: Vanity Fair –Lawrence Sher Klaus Krippendorff – The Semantic Turn Nathan Shedroff & Christopher Noessel - Make it so

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Out of the BlueBy Faculty of Industrial Design Engineering