In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth. Insights he shares include:

• Why most business don’t understand the branding experience vs customer experience
• Why branding is so important even for startups
• What a branding experience encompasses
• How to measure the impact that branding experience has on other parts of their business
• How Ian defines cohesive branding
• When businesses realise that there is break in the cohesive branding experience and user experience 
• How to best resolve the differences between branding experience and user experience
• How to find quick wins in the process of resolving the differences between branding experience and user experience
• How best to resolve account based marketing differences in the brand experience and user experience
• The place for offline experiences in conjunction with online experiences
• 8 powerful areas you need to look at for a cohesive branding strategy
• Why branding and user experience is more important in nurturing and retaining customers
• The one area that businesses producing physical products miss in resolving the differences between branding experience and user experience
• and much more