Watch the video version here: https://youtu.be/2TdOEFcS2bg

We asked 8 experienced PPC practitioners to share their predictions based on what 2025 taught them — and where paid media is really headed next.In this video, you’ll hear honest, experience-backed perspectives on:- How PPC is evolving beyond keywords and rigid structures- What top-performing advertisers will do more (and less) of in 2026- Where AI genuinely improves PPC outcomes — and where it’s overhyped- Why “best practices” are no longer enough- How automation, data quality, creative, and business context now shape resultsThey’re grounded in real accounts, real budgets, and real constraints.Featuring insights from:Navah Hopkins, AJ Wilcox, Jyll Saskin Gales, Kasim Aslam, Kirk Williams, Amy Hebdon, Aaron Levy—with framing and takeaways from Optmyzr CEO and co-founder, Frederick Vallaeys.