Join Sandy Smith and special guest Brian Woodruff for a discussion about building narratives and quests, player psychology, and the big-picture principles that make games succeed. This episode covers topics from the monomyth to behavior-driven marketing, and what ties them together. 

Also, Brian shares some of his personal experiences creating narratives and building game worlds across his years of experience in the industry. 

Follow Brian on LinkedIn:

https://www.linkedin.com/in/bcwoodruff/?originalSubdomain=ca

Check out Yodo1 on LinkedIn:

https://www.linkedin.com/company/yodo1/

Listen to the full episode on YouTube:

https://youtu.be/Nsmvz61Fo-E

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