The Everyday Storyteller

8 questions to get you talking about your story today.

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Worrying that your story isn’t interesting enough to share? If you’ve gone to all the effort of setting up and running your own biz, I bet you a year's worth of biscuits that you’ve got something interesting to say off the back of it.


To help you get started - or give you some inspiration for story-led content you can share on your socials, in your newsletters etc here are 8 questions to ask yourself and write a response to.  Make sure you show customers why your answer should matter to them and don’t forget a clear call to action for what you want them to do next!


  1. Why did you set up your business initially? What problem did it solve for you?
  2. What did the first 3/6/12 months teach you?
  3. If you could go back and do it all again, what would you do differently and why?
  4. What’s the biggest hurdle you’ve overcome? What did it teach you?
  5. How did you name your business and what does it mean?
  6. What’s your proudest moment and why? What about your most embarrassing?
  7. Who else has been part of your business success? Who would you like to thank?
  8. What’s next for you? 


    9. Want to continue the conversation or get some extra support with telling your story? 


    Find me:

    On Instagram: @22storiesandme

    On LinkedIn: linkedin.com/in/hilarysalzman

    Online: www.22-stories.com


    This podcast is edited by the brilliant Suzi @story_publishing

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    The Everyday StorytellerBy Hilary Salzman