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8 Reasons Why Most Dentist & Cosmetic Clinics Fail to Scale their Businesses | Ep. 61
Service based businesses.. Often have the same issues.. After working a lot over the last few years.. We have found some big common mistakes that can be fixed and massively improve conversion rate.
Sending people to an overwhelming page that makes it hard to move forward.
https://www.lmaclinic.com/brazilian-butt-lift
Lack of social proof
Too much written text
No relevant client testimonials
No relevant before/afters
Does not have relevant pain-points addressed
No clear UPSs or advantages
Confusing call to actions.
Only allowing people to book a time or “enquire” via a form.
The best way to convert leads at scales and fill your chairs with patients, is by getting people to commit to an online or an in-person free consultation. This is where they get to experience your business, and explain what they actually want to fix or get done. When you are not dealing with a pain (like a tooth issue) but a cosmetic treatment, people simply don’t know exactly what they want, they just know the result.You will not be able to convert people before they have more face-time with you and this needs to be done in steps.
They will research your brand, trustpilot, reviews, socials and this is why the landing page is important, because it can give them a lot of this information.
They will want to talk to somebody to explain what they want. If you make it hard, they will find somewhere else.
Once they talk to you in your clinic, they are going to be ready to commit to a treatment.So - make it possible to set up a call or go to your clinic for the first consultation.This is best done by asking visitors to 1. Book a consultation on the site and in that process hand over their phone number.If they do not finish their booking, it is your job to get them on the phone and have a proper conversation with them.
Here is how the funnel should look if you really want to max out your capacity:
3. Not using a proper “CRM” system to store leads.
As soon as a visitor gives you their email or phone-number, they become a lead. A lead may decide to not book a treatment because of many different things. They are simply not ready yet.It is your job to help them on that journey and make them feel safe and happy to proceed.
The right systems needs to be built for this which includes calling them and or emailing them.You can only do this if you have a proper way to store the leads and understand what journey they have been on so far, like pages they visited, treatments they care about.This will help you close more clients.
4. Not using a setter team to close the leads that have not booked a treatment yet.
You are leaving so much money on the table if you do not call your leads. This needs to be done and you need to get yourself a team that will dial every lead. It is also possible to outsource this to third party services.
5. Not using Live-chat to book more appointments.
6. Not using automated email flows to get more appointments.
7. Not testing new creatives and ads on social media and Google.
You need to constantly be testing to beat your competition and to lower the cost per appointment booked and per new client.
Most fail because they do not test new creatives regularly.
Even more fail to understand that measuring the cost per appointment is not enough. We need to look at the quality of the leads as well, and make sure they turn into real customers in your clinic. This is something you must never take your eyes off, and always keep testing and improving.
8. Not using client case studies and video testimonials.
Nobody is going to book without social proof. They simply don’t want to be the first people to take a chance on you. Showcase these and you will see huge improvements in bookings.Don’t forget to consistently collect both Google reviews and Trustpilot reviews. You need to set up a dedicated flow to ask for these after every appointment.
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By Daniel ChabertService based businesses.. Often have the same issues.. After working a lot over the last few years.. We have found some big common mistakes that can be fixed and massively improve conversion rate.
Sending people to an overwhelming page that makes it hard to move forward.
https://www.lmaclinic.com/brazilian-butt-lift
Lack of social proof
Too much written text
No relevant client testimonials
No relevant before/afters
Does not have relevant pain-points addressed
No clear UPSs or advantages
Confusing call to actions.
Only allowing people to book a time or “enquire” via a form.
The best way to convert leads at scales and fill your chairs with patients, is by getting people to commit to an online or an in-person free consultation. This is where they get to experience your business, and explain what they actually want to fix or get done. When you are not dealing with a pain (like a tooth issue) but a cosmetic treatment, people simply don’t know exactly what they want, they just know the result.You will not be able to convert people before they have more face-time with you and this needs to be done in steps.
They will research your brand, trustpilot, reviews, socials and this is why the landing page is important, because it can give them a lot of this information.
They will want to talk to somebody to explain what they want. If you make it hard, they will find somewhere else.
Once they talk to you in your clinic, they are going to be ready to commit to a treatment.So - make it possible to set up a call or go to your clinic for the first consultation.This is best done by asking visitors to 1. Book a consultation on the site and in that process hand over their phone number.If they do not finish their booking, it is your job to get them on the phone and have a proper conversation with them.
Here is how the funnel should look if you really want to max out your capacity:
3. Not using a proper “CRM” system to store leads.
As soon as a visitor gives you their email or phone-number, they become a lead. A lead may decide to not book a treatment because of many different things. They are simply not ready yet.It is your job to help them on that journey and make them feel safe and happy to proceed.
The right systems needs to be built for this which includes calling them and or emailing them.You can only do this if you have a proper way to store the leads and understand what journey they have been on so far, like pages they visited, treatments they care about.This will help you close more clients.
4. Not using a setter team to close the leads that have not booked a treatment yet.
You are leaving so much money on the table if you do not call your leads. This needs to be done and you need to get yourself a team that will dial every lead. It is also possible to outsource this to third party services.
5. Not using Live-chat to book more appointments.
6. Not using automated email flows to get more appointments.
7. Not testing new creatives and ads on social media and Google.
You need to constantly be testing to beat your competition and to lower the cost per appointment booked and per new client.
Most fail because they do not test new creatives regularly.
Even more fail to understand that measuring the cost per appointment is not enough. We need to look at the quality of the leads as well, and make sure they turn into real customers in your clinic. This is something you must never take your eyes off, and always keep testing and improving.
8. Not using client case studies and video testimonials.
Nobody is going to book without social proof. They simply don’t want to be the first people to take a chance on you. Showcase these and you will see huge improvements in bookings.Don’t forget to consistently collect both Google reviews and Trustpilot reviews. You need to set up a dedicated flow to ask for these after every appointment.