You know that getting high-authority, contextually relevant links is the only surefire way to increase your domain authority consistently, and you might even be seeing a positive return on your efforts. However, it’s also likely that your link building campaign isn’t getting nearly as much traction as it could. In all likelihood, the ROI you’re seeing pales in comparison to the ROI you could be seeing. Why is this the case? Usually it’s due to one or more of the following reasons.