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8 Rules for Branding with Steve Dimeo, Creative Director at Pine
8 Rules for Branding with Steve Dimeo, Creative Director at Pine.
- See yourself through your customers’ eyes
- Understand the difference between a brand and a campaign.
- Understand that what you do or sell is not who you are as a brand.
- Think long-term.
- Think holistically.
- Think about your personality.
- Be different.
- Hire experts.
Steve DiMeo is a Creative Director and copywriter with a 35+ year history of award-winning, results-driven work in the advertising industry. Throughout his career, he has developed a strong conceptual development and strategic creative approach for digital, integrated marketing campaigns, advertising, broadcast, branding, content strategy and development.
His experience includes working on accounts in consumer brands, hospitality, retail, pharmaceutical, and business-to-business. He is a Managing Partner, Founder, and Creative Director at PINE, an ad agency located in Philadelphia. Steve also teaches advertising at Temple University.
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By Kate Elfatah
5
44 ratings
8 Rules for Branding with Steve Dimeo, Creative Director at Pine.
- See yourself through your customers’ eyes
- Understand the difference between a brand and a campaign.
- Understand that what you do or sell is not who you are as a brand.
- Think long-term.
- Think holistically.
- Think about your personality.
- Be different.
- Hire experts.
Steve DiMeo is a Creative Director and copywriter with a 35+ year history of award-winning, results-driven work in the advertising industry. Throughout his career, he has developed a strong conceptual development and strategic creative approach for digital, integrated marketing campaigns, advertising, broadcast, branding, content strategy and development.
His experience includes working on accounts in consumer brands, hospitality, retail, pharmaceutical, and business-to-business. He is a Managing Partner, Founder, and Creative Director at PINE, an ad agency located in Philadelphia. Steve also teaches advertising at Temple University.
Website
Linkedin
Instagram
Facebook