Winne is a veteran, a highly respected MC in the Dutch hip hop scene and a source of inspiration to various generations of hip hop artists and other creatives. In this panel hosted by Dutch neighbouring rights organisation Sena, Winne will discuss his inspiring career and his art with special emphasis on the business side. In this conversation with moderator Brian Elstak and Sena director Markus Bos, he will focus on how he has organized his rights and finances since exploding upon the scene and since then; how he organizes the business angle of a musical career with his Couture 33 record label, and share tips with the audience on how to create long jeopardy and a strong financial foundation. In the current music industry it is fundamental for artists/composers and music entrepreneurs to know the inner workings and financial potential of copyright and licensing. At ADE Beats 2018 Sena informs artists on their music licensing and copy rights while Winne will explain how he has dealt with this side of the music business. Please note: This podcast is in Dutch.