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#8: Setting up for the New Year
This episode is a behind-the-scenes chat between Shelb & Em as we unpack how we’re intentionally setting ourselves up for the year ahead - in business, life and everything in between.
It’s not about hype.
It’s not about unrealistic resolutions.
It’s about clarity, ownership and execution.
In this episode we talk about:
Scaling smart — and learning the hard way
Toward the end of 2025, we made what felt like a smart next move for the podcast: bringing on an editor. The goal? Faster turnaround times and the possibility of moving from fortnightly to weekly episodes.
For Em, this was a big step. Letting go of the editing process - something she’s deeply particular about - wasn’t easy. But growth requires delegation, right?
Let’s just say… it didn’t quite go to plan.
You’ll have to listen to hear exactly what happened - and what it taught us about control, standards and trusting the right people.
Effective goal setting (without the fluff)
There’s nothing wrong with a big, lofty goal. But dreaming is one thing - executing is another. We break down how to reverse-engineer ambitious goals so they’re actually achievable.
Measuring success beyond numbers
Not every goal has a dollar figure attached. Some are about energy, health, presence or capacity. We talk about how to measure progress when success is a feeling - not a financial metric.
Hiring a ‘non money-making’ team member
When is the right time to invest in support that doesn’t directly generate revenue? We unpack the mindset shift required to hire for capacity and sustainability - not just immediate ROI.
Our business goals for the year ahead
We share what we’re building, refining and focusing on - and where we’re intentionally stretching ourselves this year.
If you’re mapping out your year, questioning your next hire, or sitting with big goals that feel slightly uncomfortable - this one’s for you.
Success isn’t accidental.
It’s intentional.
Follow along:
Instagram: https://www.instagram.com/for.founders.sake/
YouTube: https://www.youtube.com/@ForFoundersSake
If this episode resonated, take a screenshot and tag us - we love seeing you listening.
View all episodes
By Em and ShelbThis episode is a behind-the-scenes chat between Shelb & Em as we unpack how we’re intentionally setting ourselves up for the year ahead - in business, life and everything in between.
It’s not about hype.
It’s not about unrealistic resolutions.
It’s about clarity, ownership and execution.
In this episode we talk about:
Scaling smart — and learning the hard way
Toward the end of 2025, we made what felt like a smart next move for the podcast: bringing on an editor. The goal? Faster turnaround times and the possibility of moving from fortnightly to weekly episodes.
For Em, this was a big step. Letting go of the editing process - something she’s deeply particular about - wasn’t easy. But growth requires delegation, right?
Let’s just say… it didn’t quite go to plan.
You’ll have to listen to hear exactly what happened - and what it taught us about control, standards and trusting the right people.
Effective goal setting (without the fluff)
There’s nothing wrong with a big, lofty goal. But dreaming is one thing - executing is another. We break down how to reverse-engineer ambitious goals so they’re actually achievable.
Measuring success beyond numbers
Not every goal has a dollar figure attached. Some are about energy, health, presence or capacity. We talk about how to measure progress when success is a feeling - not a financial metric.
Hiring a ‘non money-making’ team member
When is the right time to invest in support that doesn’t directly generate revenue? We unpack the mindset shift required to hire for capacity and sustainability - not just immediate ROI.
Our business goals for the year ahead
We share what we’re building, refining and focusing on - and where we’re intentionally stretching ourselves this year.
If you’re mapping out your year, questioning your next hire, or sitting with big goals that feel slightly uncomfortable - this one’s for you.
Success isn’t accidental.
It’s intentional.
Follow along:
Instagram: https://www.instagram.com/for.founders.sake/
YouTube: https://www.youtube.com/@ForFoundersSake
If this episode resonated, take a screenshot and tag us - we love seeing you listening.