Every good story has a sudden moment of change. It is the most fundamental, important part of any good story. When done properly, this moment underlines the importance of your work. You are able to either inspire people with your message or warn them. For every message and for any kind of information you want to transfer there is a story. In this episode you learn the importance of the so-called ‘motoric moment’ to use storytelling effectively in your communication. 

Want to have a session with Marloes ten Kate to brainstorm about your own story? Go to www.scientificstorytelling.org and get in touch!

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