What happens when you follow the breadcrumbs life lays out for you — and have the courage to trust where they lead?

In this two-part episode of Uncover Your Story, I sit down with Kelly Pietrangeli, founder of the global movement Project Me, to explore how storytelling, curiosity, and connection have shaped her journey from blogger and author to down-to-earth soul mentor.

In part one, Kelly shares how she went from writing about parenting and productivity to embracing her spiritual side, building a business that now helps women around the world find their flow, follow their intuition, and become the best versions of themselves.

We talk about the power of storytelling to grow a personal brand, why sharing vulnerably creates deeper connections with your audience, and how to write to your ideal client so they feel truly seen and understood.

Whether you’re a creative, a coach, or a purpose-driven founder, this conversation will inspire you to embrace your own story and follow the breadcrumbs toward your most authentic work.

What You’ll Learn in This Episode:

• Why storytelling is the key to building trust and connection with your audience
• How to write to your ideal client so they feel like you get them
• Kelly’s journey from hiding behind the keyboard to finding her voice as a speaker and podcast host
• The role of spirituality and intuition in business — and why it doesn’t have to feel “woo-woo”
• How to overcome fear and take bold steps when pivoting your business
• The magic of following life’s breadcrumbs and trusting the synchronicities along the way

Connect with Kelly:

• Website: kellypietrangeli.com
• Instagram: @kellyprojectme
• Podcast: Project Me with Kelly Pietrangeli

Links & Resources Mentioned in This Episode:

• Kelly’s book: Project Me for Busy Mothers
• The Insight Timer meditation app
• Sarah Oughton’s guide to growing your brand with soulful stories 

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.

You can find me on:

Instagram
LinkedIn

Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories