I hate to break it to you, but anyone telling you that you can reduce body fat in certain areas by x,y and z... is either lying to you or trying to sell you something. In todays episode we look into why that is, and how to combat it. As I always say, we follow a KISS approach here at The Rig, keep it simple stupid, so I won't be overwhelming you with science, just the truth.. and why its a marketers dream.