<img src="https://assets.podomatic.net/ts/d6/a2/7c/john-griffiths/3000x3000_12305731.jpg" alt="itunes pic" /><br />following a prompt from Jeremy Bullmore this was a good opportunity to provide an introduction to the planning cycle which is only mentioned in passing in 98% Pure Potato. Is present as a paper in Brand Planning the timeless works of Stephen King but explained here using an unpublished version of the 1970s JWT Planning Guide

following a prompt from Jeremy Bullmore this was a good opportunity to provide an introduction to the planning cycle which is only mentioned in passing in 98% Pure Potato. Is present as a paper in Brand Planning the timeless works of Stephen King but explained here using an unpublished version of the 1970s JWT Planning Guide

<br>following a prompt from Jeremy Bullmore this was a good opportunity to provide an introduction to the planning cycle which is only mentioned in passing in 98% Pure Potato. Is present as a paper in Brand Planning the timeless works of Stephen King but explained here using an unpublished version of the 1970s JWT Planning Guide

8 Stephen Kings Planning Cycle

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

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8 Stephen Kings Planning Cycle

8 Stephen Kings Planning Cycle