Lead nurture campaigns can seem a bit tricky. After all, there are a lot of elements, like creating great copy or choosing the right frequency, that you need to get right in order to convert leads.

But don't worry — in this episode of SmartBug on Tap I'm sharing my guide to addressing each of those elements to create a great lead nurture campaign.

These are the eight steps you need to follow to create that great campaign — and how to get each of those steps just right.