In this episode of Minority Business Access, host Solomon RC Ali outlines the 8 steps you must take when researching a company, and how knowledge helps you invest with your head and not your emotions. From a company’s cashflow and quarterly reports to their ability to gain market share in a crowded space and its management team; learn where to find the information you need to make educated, science-based investment moves. Does a dip in the market or bad news mean you should pull out, double down, or stay the course? 

“When people are pulling out, that may be the time for you to buy in or buy more, but you won’t be able to make that decision if you haven’t done your homework or consulted with the right people or sources.” This episode also covers why it is critical to familiarize yourself with a company’s management team before deciding whether or not to invest your money. Lastly, you’ll learn when market volatility can hurt you and when it can help you.