8 Strategies for Breweries to Become More Profitable – Portland Beer Podcast episode 63 In this episode of the Portland Beer Podcast our Host Steven Shomler talks with Mark Meckler and Sam Holloway Co-founders of Crafting a Strategy. During this episode you will learn 8 strategies that will help your brewery become more profitable. iTunes – You can subscribe to the Portland Beer Podcast on iTunes https://itunes.apple.com/us/podcast/portland-beer-podcast/id1122710910?mt=2 More about this Portland Beer Podcast Episode This episode begins with Mark Meckler sharing 4 strategies for breweries that have a pub and sell food. #1 Give People What they Want #2 Set and Meet Expectations #3 Keep Your Menu Narrow #4 Smile – If You Don’t Love It Don’t Do It. Then Sam Holloway shares 4 strategies for breweries related to distribution. #1 The One Number You Need to Know Before You Sign With a Distributor. Here is the question - If you are brewery who self distributes and you sell 2000 barrels a year, how many more barrels will you need to sell in a year once you sign with a distributor to hit the same profit margin? The answer is in this podcast. ☺ #2 Why You Need To Taste Your Beer In the Field #3 The Secret to Getting Your Seasonals Into Chain Stores #4 Cleary Communicate Expectations with Your Distributor and have Consistent Communication Patterns Best Line of the episode -- Brewer talking to their Distributor about monthly sales volume “Why haven’t you hit that number I have never told you about?” Follow Sam Holloway Instagram - www.instagram.com/shollow1 Twitter – www.twitter.com/samholloway_pdx Follow Mark Meckler Twitter – www.twitter.com/Meckler99 Follow Crafting a Strategy Website – www.craftingastrategy.com Facebook - www.facebook.com/craftingastrategy Twitter – www.twitter.com/craftastrategy The Portland Beer Podcast 411 The Portland Beer Podcast is brought to you by Portland Culinary Radio and this episode was recorded at Culmination Brewing. Steven Shomler is the Host and Creator of the Portland Beer Podcast. Many thanks to Ken Wilson a true Media Maestro for his excellent sound engineering and editing! Follow The Portland Beer Podcast iTunes – https://itunes.apple.com/us/podcast/portland-beer-podcast/id1122710910?mt=2 SoundCloud – www.soundcloud.com/portlandbeerpodcast Facebook – www.facebook.com/PortlandBeerPodcast Instagram – www.instagram.com/portlandbeerpodcast Twitter – www.twitter.com/PDXBeerPodcast The Portland Culinary Podcast The Portland Beer Podcast has a sister podcast - the Portland Culinary Podcast www.PortlandCulinaryPodcast.com