How do you build a strong digital brand presence in the ever-evolving world of B2B? Look no further! In this Predictable B2B Success podcast episode, host Vinay Koshy sits down with special guest Kylie Chown, a renowned LinkedIn strategist, and digital marketing expert. Kylie shares her insights on leveraging the power of LinkedIn to create an impactful digital first impression.

Discover how Kylie's strengths have evolved throughout her business journey, from mastering the technical aspects of LinkedIn to helping others become confident in using social tools. Explore the challenges both small and large organizations face in building their digital brands and learn how to implement a social media policy to address inappropriate digital engagement. 

But the conversation doesn't stop there; Kylie dives deep into LinkedIn's world, providing tips for beginners on how to build confidence gradually, the benefits of having a company page, and the art of repurposing content. Get ready to rethink your LinkedIn strategy and tap into the untapped opportunities available in content creation and engagement. Tune in to this episode and unlock the secrets to predictable B2B success.

Some areas we explore in this episode include:

• Evolving strengths in the business journey
• Building digital first impressions using social tools
• Challenges faced by organizations of different sizes in building their digital brand and presence
• Implementing a social media policy for team members
• Starting small and gradually building confidence on LinkedIn
• Benefits of having a company page on LinkedIn
• Different preferences for consuming content on different platforms
• Reusing and repurposing existing content to avoid constantly creating new content
• Importance of crisis management strategy and platforms for marketing that strategy
• Underselling oneself on LinkedIn and strategies to improve online presence
• And much, much more.