Welcome to the nonprofit recruitment marketing podcast. This is your host, Ryan Kohler. And today we're going to drill into the one area that I come back to over and over and over again, bookmark this episode. This is the most important! When in doubt, come back and listen to this one. And the number one thing that nonprofits and small organizations and anybody who's an underdog can do to change the entire results of their recruiting engine and their talent engine in their organization is to go back and clearly define their target, pick a narrow niche job seeker.