In this episode I spoke with Robin Mellery-Pratt, Head of Content Strategy at the Business of Fashion. The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion industry and their mission is to build an open community that informs and connects the industry. 

Here's some highlights from our conversation: 

• How  the luxury fashion industry is utilising AI + how the  AI creative process might clash with the luxury fashion industry 
• The history of the relationship between technology and fashion and why the fashion industry is interested in digital.
• How the pandemic accelerated the adoption of digital distribution in the fashion industry
• Frictionless physical/digital experiences and how they relate to luxury fashion brands
• How  luxury fashion brands leverage the metaverse and bridge the gap between the real and digital worlds.
• Why  people are turning to traditional luxury brands for digital products
• How big data and machine learning is used to create seamless experiences in luxury fashion
• What exactly is liminal retail and will it be the future for shopping

Find out more about the Business of Fashion here 

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